Istanbul HotelWholesaler
Safaryar Holidays is Istanbul's specialist hotel wholesaler — locally licensed, locally operated, and directly contracted with 257+ hotels across every major district. We offer travel agencies worldwide the kind of net rates and guaranteed allotment that global bed banks simply cannot match.
257+
Contracted Hotels
370+
Agency Partners
$11M+
Annual GMV
40K+
Reservations Processed
98%
Satisfaction Rate
The Local Wholesaler Advantage
Global bed banks aggregate inventory from thousands of markets. We focus exclusively on Istanbul — and that specialization creates a meaningful rate and service advantage.
Direct Hotel Contracts
We negotiate directly with each property — not through intermediaries. Our contracts are based on volume commitments and long-term relationships, unlocking rates that aggregators cannot access through their bulk-buy model.
On-Ground Local Support
When a problem arises — a group arriving to a double-booked suite, a hotel overbooking situation during a festival weekend — our Istanbul-based team can intervene in real time, in Turkish, in person if necessary.
Guaranteed Allotment Year-Round
We maintain secured room blocks across our hotel portfolio, including during Istanbul's most in-demand periods: Ramadan, Eid, New Year's Eve, and international congress weeks. Your bookings will not be cancelled.
Relationship Pricing
Six years of consistent volume with Istanbul properties has earned us preferential pricing tiers unavailable to global platforms. As a partner, you inherit those relationships — and the rates that come with them.
Multi-Language Account Management
Your dedicated account manager speaks your language. We provide native-level support in English, Turkish, Arabic, and Persian — covering our largest agency markets across MENA, Central Asia, and Europe.
Same-Day Issue Resolution
Our SLA commits to resolving all booking issues within 4 business hours and critical operational problems within 60 minutes. No ticket queues, no overseas call centres — just direct lines to people who can act.
Our Hotel Portfolio
257+ directly contracted hotels across every star category, neighborhood, and board type your clients require.
5-Star Luxury
55+ propertiesLeading international chains and independent luxury properties — Conrad, Hilton, Four Seasons, Raffles, Shangri-La, and the finest boutique palaces along the Bosphorus.
- Full board & half board available
- Suite and club-level allocations
- Meeting and event spaces
- Airport transfer partnerships
4-Star Premium
110+ propertiesThe backbone of our portfolio. Upper-midscale properties with consistent service standards, modern facilities, and ideal locations for business and leisure travellers alike.
- Breakfast included rates
- Corporate rate tiers
- Group & FIT blocks available
- City-center and airport locations
3-Star Value
92+ propertiesWell-located, reliable 3-star hotels favoured by price-conscious FIT travellers and student or pilgrimage groups. Excellent value-to-quality ratio in Sultanahmet and Fatih districts.
- Budget-conscious net rates
- Pilgrimage & religious tourism specialists
- Old City heritage buildings
- Flexible cancellation options
Board Types Available
Our Supply Network
Beyond our own directly contracted inventory, we aggregate rates from the world's leading hotel suppliers — giving you access to the widest possible coverage under a single contract.
We consolidate all rates and present you the best available net price — automatically comparing our direct contracts against aggregator inventory so you always get the lowest rate.
Who We Serve
Our B2B wholesale platform is designed for travel industry professionals who book Istanbul hotels on behalf of their clients.
Tour Operators
Package tour operators building Istanbul itineraries for FIT and group clients. We provide guaranteed allotment, nett rates for package costing, and voucher generation.
Online Travel Agencies
OTAs and meta-search platforms needing real-time inventory via API. Our XML feed integrates seamlessly and delivers competitive rates for dynamic packaging.
Retail Travel Agencies
High-street and online retail agencies who want better Istanbul hotel rates than what their existing GDS or bed bank offers. Simple portal access, no tech integration required.
MICE & Event Planners
Corporate event agencies managing conferences, incentive travel, and product launches in Istanbul. Dedicated group desk with meeting space coordination and tailored B2B contracts.
Common Questions
What are wholesale hotel rooms and how do agencies buy them in Istanbul?
Wholesale hotel rooms are rooms sold at contracted net rates to the travel trade rather than at public retail prices. As an Istanbul hotel wholesaler we hold committed allotment against direct hotel contracts, so an approved agency logs into the B2B portal, searches live availability across our 257+ contracted Istanbul hotels, and books the net rate directly — then adds its own margin and sells to the traveller. There is no consumer checkout and no retail markup between your agency and the room.
Are wholesale rates cheaper than the OTAs for Istanbul hotels?
For Istanbul specifically, our directly contracted net rates typically run below the public prices shown on OTAs such as Booking.com and Expedia, because the net rate carries no retail markup and, for our direct contracts, no redistribution layer. The exact gap depends on the property, season, and length of stay, and OTAs sometimes discount individual hotels — but structurally the wholesale net rate is the number you mark up, while the OTA price already bakes in someone else's margin. Against major bed banks our direct Istanbul contracts frequently beat net rates by 8-25% on 4- and 5-star properties.
Do hotel wholesalers for travel agents sell to the public too?
No. A hotel wholesaler sells exclusively to the travel trade — agencies, tour operators, OTAs, and corporate buyers — never to individual travellers. That trade-only model is exactly what keeps our Istanbul rates net and commission-free. We verify each applicant's trade credentials (IATA, TURSAB, or a national tourism registration) before activating wholesale access, so pricing stays inside the B2B channel and is never exposed to consumers.
Is Safaryar Holidays registered and licensed to operate as a wholesaler?
Yes. We operate under TURSAB License No. 10028 and are fully registered as a travel intermediary in Turkey. All our contracts with hotels comply with Turkish tourism regulations.
How do your rates compare to Hotelbeds or Expedia Partner Solutions?
For Istanbul specifically, our direct contracts frequently beat major bed banks by 8-25% on net rates, particularly for 4- and 5-star properties in Sultanahmet, Taksim, and Sisli. We also offer better cancellation terms in many cases.
Can I use both your direct rates and aggregator inventory in one search?
Yes. Our platform consolidates all available inventory and automatically presents the best net rate from any source — direct contract or aggregator feed — in a single search result.
What markets do most of your agency partners come from?
Our agency network spans 45+ countries. The largest groups are from MENA (Saudi Arabia, UAE, Iran, Iraq), Central Asia (Kazakhstan, Uzbekistan), and Southeast Asia. We also serve agencies in the UK, Germany, and North America.
What is the difference between a hotel wholesaler and a retail travel agency?
A wholesaler like Safaryar Holidays contracts room inventory directly with hotels in bulk and resells it exclusively to other travel businesses — never to individual consumers. Retail agencies buy from wholesalers or aggregators and sell to end travelers. This B2B-only model is why our rates stay net and commission-free for agency partners.
How is guaranteed allotment different from on-request availability?
Guaranteed allotment means we hold a pre-negotiated block of rooms with the hotel that confirms instantly through our system, regardless of the hotel's general sell-out status. On-request inventory is not pre-blocked and requires the hotel to manually approve each booking, which typically takes longer to confirm than a guaranteed block.
Do you offer allotment release deadlines agencies should know about?
Most guaranteed blocks carry a release period before check-in, after which unbooked rooms return to general hotel inventory and pricing may change. We notify partner agencies with active unconfirmed holds as the release date approaches so nothing is lost to an automatic release.
How does your wholesale pricing model account for currency fluctuation?
We publish net rates in USD, EUR, GBP, and TRY, refreshed against live exchange rates daily. Agencies booking in a non-Turkish-Lira currency are shielded from intraday TRY volatility since the rate you see and lock in at booking is the rate you pay, not a rate recalculated at check-in.
Can new agencies negotiate custom contracted rates directly with you?
Standard net rates are available to all approved partners from day one. Agencies with consistent monthly volume can request custom contracted pricing once an initial trading history is established — this is handled by your account manager on a case-by-case basis after volume and payment history are confirmed.
What happens to a booking if a contracted hotel closes for renovation?
We track scheduled renovations and closures across our portfolio and proactively remove affected properties from bookable inventory ahead of the closure date. If a booking was already confirmed before a closure was announced, we relocate the guest to a comparable property at the original net rate and notify the booking agency immediately.
Do you offer allocation reserved specifically for religious and pilgrimage group travel?
Yes. Our 3-star portfolio in Sultanahmet and Fatih includes dedicated allotment blocks used specifically by pilgrimage and religious tourism groups, particularly during high-demand periods tied to religious calendars. These blocks are managed separately from general FIT inventory to avoid conflicts.
How quickly do you onboard new agency partners entering a new source market?
Once an agency submits valid registration documents — IATA, TURSAB, or the national equivalent — our team typically verifies and activates the account within 24 hours regardless of source market. We have onboarded agencies from emerging markets, including Central Asia and West Africa, without added delay to standard processing time.
Is there a cost to apply for wholesale access or maintain an account?
No. There are no application fees, monthly subscription fees, or account maintenance charges for wholesale access. Our revenue comes entirely from the net rate differential built into each hotel booking you make, so there is no cost to your agency for simply holding an active account.
Founder & CEO, Safaryar Holidays
Alper Tekin founded Safaryar Holidays in 2018 and leads its B2B hotel wholesale and DMC operations across Turkey.
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Learn morePartner With Istanbul's Leading Hotel Wholesaler
370+ travel agencies have already made Safaryar Holidays their preferred Istanbul hotel supplier. Apply for wholesale access today and receive your account credentials within 24 hours.